Beer. The worlds most consumed alcoholic beverage and 3rd most popular drink after water and tea.
Rather than solely creating an uninspiring brand that surrounds a beer, why not offer the opportunity to as many creatives as possible?
The students on the Camberwell College of Art graphic design course are noted for producing work that questions the parameters of their discipline. As a result 'The Liquid Artisan,' is a project that aims to highlight the approaches of each participant in creating a personalised label for an American IPA, brewed in April 2016 in the shower of my house.
Using both of their initials, each participant generated 2 words that could be used to help inform the name of their own bottle of beer, and aide in its subsequent design. Each label was placed on a bottle of the final brew and awarded to each participating designer to give thanks for their involvement